EXPAND MY MARKET
There’s more to the market than the market you already know.
Broaden your view. Get closer to the market. Turn more of your capabilities into opportunities.
A BIGGER PICTURE
France is one market. Until you look closer.
France is a large, diverse and sophisticated meat market. European producers may already have established business here - often successfully - while still accessing only to part of its potential.
Different channels. Different customers. Different product requirements. Different service expectations. Different value propositions.
UPCS helps broaden that view - identifying where your products, capabilities and strategic strengths can create new opportunities.
FRANCE AT A GLANCE
A market worth looking closer at.
France combines scale with an exceptionally diverse food market - creating opportunities across channels, customer types and consumption occasions.
68.6 M
CONSUMERS
35%
OF MEAT CONSUMPTION IS IMPORTED
€100 BN
OUT-OF-HOME MARKET
418,000
OUT-OF-HOME ESTABLISHMENTS
ONE MARKET. MANY OPPORTUNITIES.
The opportunity is in the detail.
Behind the size of the French market lies an extraordinary variety of customers, channels and requirements.
A product that works for one customer may need a different specification, format, packaging, service level or commercial proposition for another.
The closer you get to the market, the more ways you have to create value beyond price.
Cut & specifications
Consistency
Portioning
Product development
Formats
Convenience
Shelf life
Customer use
Premium & value
Origin
Halal
Sustainability
Availability
Logistics
Responsiveness
Flexibility
Channels
Price architecture
Volumes
Customer proposition
FROM MARKET INSIGHT TO COMMERCIAL OPPORTUNITY.
Put your full toolbox to work.
The better you understand the market, the more precisely you can use your capabilities to meet different customer needs.
The opportunity is not always a new product.
Sometimes it is a better match between what you can do and what the market actually needs.
A BROADER VIEW OF THE MARKET
Different customers. Different needs.
The objective is not to be everywhere. It is to identify where your offer has the strongest commercial relevance.
More ways to create value
Hospitality
QSR
Foodservice Distribution
Casual dining
Contract catering
Specialist Channels
FROM OPPORTUNITY TO BUSINESS
We connect the dots. Then we stay involved.
UPCS Combines your products, capabilities and commercial objectives with a detailed understanding of local markets and customer requirements.
We identify relevant opportunities connected to your strategic priorities. We assess your portfolio, approach the right customer, adapt the proposition where needed and support the commercial process through execution all the way to customer payment.
MARKET → OPPORTUNITY→ CUSTOMER FIT → COMMERCIAL DEVELOPMENT → EXECUTION → CUSTOMER PAYMENT
READY TO LOOK FURTHER?
Your next opportunity may already be in the market.
You just need to see it.
Let’s explore where your products, capabilities and ambitions can create business in France and selected European markets.