Great products don’t always find the right market.
UPCS - Route to Market helps them get there.
I SELL MEAT
I want to grow my business in France and selected European markets.
WHAT BRINGS YOU HERE?
EUROPEAN MARKET EXPERTISE
One Europe. Many realities.
Europe may look like one market. Commercially, it isn’t.
Different countries. Different customers. Different distribution structures. Different product expectations. Different price points.
Successful market development starts with understanding those differences.
WHAT WE DO
Not just more sales. Better Sales.
UPCS helps meat producers develop their business in France and selected European markets - adapting products and offers to local customer requirements, turning market opportunities into profitable business.
ROUTE TO MARKET
Market assessment
Customer landscape
Channel selection
Market entry
European development
PRODUCT AND OFFER
Product positioning
Range development
Customer fit
Value proposition
Price architecture
BUSINESS DEVELOPMENT
Customer targeting
Introductions
Negotiations
Strategic sales
Distribution partnerships
SALES EXECUTION
Commercial follow-up
Supply chain coordination
Problem solving
Deal execution
Payment follow-through
Strategy when strategy is needed.
Execution when execution is needed.
Sleeves rolled up whenever that is what gets the job done.
GO DEEPER INTO THE MARKET
Market development is not just about adding another large account or another intermediary.
UPCS helps producers reach deeper into the market - identifying and developing relationships with distributors, foodservice specialists and customers that are often difficult to access directly.
Because knowing where your products ends up - and understanding the customer behind the order - creates better opportunities to differentiate, adapt and grow.
MORE CUSTOMERS. CLOSE RELATIONSHIPS. BETTER MARKET INTELLIGENCE.
STAYING INVOLVED
Opening a door is not the same as creating business.
UPCS does not stop at introduction.
We stay involved through product discussions, quotations, negotiations, trials, specifications, logistics and commercial follow-up.
Because a deal isn’t really a deal until the product has moved, the customer is satisfied and the business has been paid.
Opportunity → Offer → Customer → Negotiation → Order → Delivery → Payment
FROM ORIGIN TO MARKET
Understanding the entire value chain.
A successful Route-to-Market requires more than finding a customer.
Production. Product. Processing. Positioning. Distribution. Customer. Consumer.
UPCS connects those realities to build business that works throughout the chain.
EXPERIENCE BEHIND EXECUTION
Senior experience. Hands-on approach.
UPCS was founded to bridge the gap between commercial ambition and market reality.
Built on years of experience in the European meat and food industries, including C-level leadership roles, UPCS brings market understanding, customer insight and hands-on commercial approach.
Boardroom when needed.
Factory floor by choice.
Customer table whenever possible.
HOW WE WORK
Understand. Adapt. Develop. Deliver
Simple in principle.
Demanding in execution.
2 - ADAPT
Route-to-Market
Product positioning
Offer & range
Customer fit
1 - UNDERSTAND
Market realities
Products & capabilities
Customers & channels
Commercial objectives
3 - DEVELOP
Target customers
Open doors
Negotiate
Build business
4 - DELIVER
Follow through
Coordinate
Solve problems
Create repeat business
LET’S CREATE BUSINESS